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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. "Think of the website like a canvas where creativity meets technology.