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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. Bottom line: The more places the search engines see your brand...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  5. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Book your trip now! B2B social media marketing has grown in importance in attributing to the bottom line and 2013 shows no slow down. If you are in any way responsible for driving brand awareness via social media, growing your client base via...

  6. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    His book thus exists "to be the one single resource that all SEOs will need to learn about link building. As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin...