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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Most companies do a poor job of accurately understanding the problem their users need solving. Anyone can be a good UX designer, with the right training. What is the right training? With the flood of ill-trained people claiming to be user...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Whether this is a step in your process (i.e.your writer or editor acts at...

  3. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. Some businesses may have to provide more training to employees to use DMAIC correctly and has...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts said that when spammers are posting about wanting to do him bodily harm, he knows his spam team is doing their job well. He cautions that while Google tries to do a good job, other search engines don’t handle infinite scrolling as well.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google believes it is their job to enable Google Analytics users to overcome challenges resulting from the ever-changing landscape, explore data, and tap into opportunities presented. Google is launching Google Analytics online training for users.

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Training myself to think about solutions at scale was definitely one of the most interesting aspects of the job, and it makes finding the right solution that much more challenging. SEW: When you first began at Google, what was the most surprising...

  8. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Valerie Cecil is in charge of all outreach from CitationLabs.com and she's learned the value of a detailed process to do the job, “finding broken link opportunities is difficult and so you want to make the most of them and that means planning the...