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  1. Integrating Owned, Earned & Paid Media For Better SEO

    If every one of these assets isn't optimized for search, you're missing the boat. For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine...

  2. How to Create Compelling Content Based on Learning Styles

    Play with the mix until you are happy and you'll ensure you don't leave any particular visitor waiting on content that floats their boat. The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Location-based marketing takes care of the place (and time in most cases), but marketers have missed the boat for the most part. No longer is a consumer finding the next styles or products they want in a catalog that ends up in their mailbox.

  4. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    Hetrick used boat repair tools to stitch together some extra parachute webbing, quickly tested several prototypes while in the field, and presto – military commandos found an ideal physical training system in the form of the TRX Suspension Trainer.

  5. Biggest Search Events of 2011 & Predictions for 2012

    For so long the focus has been on mobile, but companies can’t risk missing the latest boat. We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much of a surprise, some other events were...

  6. Browser Wars: How Chrome Overtook Firefox for the First Time

    The sinking ship used to be sole property of Microsoft until recently, when it appears a change in strategy sprung a few leaks in Mozilla’s boat as well. Almost as quickly as November came to a close, news broke from StatCounter indicating Google’s...