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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    The absolute audience retention report shows the views of every moment of the video as a percentage of the number of video views. Increasing your subscriber base will allow you to foster real engagement around your brand as you build your community.

  2. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    David Waterhouse, Unruly’s Head of Content and PR, provides the GEICO stats below, which show the percentage of shares of "Hump Day" for each day of the week. Although Entertainment once again took top spot as the most shared sector, CPG/FMCG also...

  3. Using Multipliers Effectively in AdWords

    That approach works well for retailers with physical locations, but a small percentage of AdWords advertisers fit that description. At the base you still start with your keyword. When Google announced Enhanced Campaigns they said that mobile device...

  4. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Content from local Facebook pages reaches a higher percentage of users’ news feeds and fans are much more likely to engage with location specific content. Marketers should also set page-specific goals to meet each month such as a certain number of...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Remember, your super influencers, when treated right, can drive a huge percentage of your brand’s discovery and engagement. With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to...

  7. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    While this is flat when compared to Q2, it is nearly a 2.5 percentage point increase from Q3 2011. Across their base, IgnitionOne reported an increase in mobile’s share of search advertising budget, with 16.3 percent of total search spend in Q3, an...