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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to support their user base. While it is well documented that the social space is not the best channel for lead generation or sales...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    The absolute audience retention report shows the views of every moment of the video as a percentage of the number of video views. Increasing your subscriber base will allow you to foster real engagement around your brand as you build your community.

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    David Waterhouse, Unruly’s Head of Content and PR, provides the GEICO stats below, which show the percentage of shares of "Hump Day" for each day of the week. Although Entertainment once again took top spot as the most shared sector, CPG/FMCG also...

  4. Using Multipliers Effectively in AdWords

    At the base you still start with your keyword. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. That approach works well for retailers with physical locations, but a...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Content from local Facebook pages reaches a higher percentage of users’ news feeds and fans are much more likely to engage with location specific content. Build the local fan base: Be sure to publicize newly created pages for each location and...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    This high touch approach to building relationships with the most influential among your target audience is more effective at building a large base of brand advocates than special rewards and brand swag.

  7. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to...