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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Leverage existing conversations (on air) Ninety-five percent of all the conversations about TV shows is happening on twitter. It's basically a commentary that happens on your...

  2. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...

  3. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. In addition, Ceilume’s vinyl ceiling tiles are GREENGUARD Certified for indoor air quality, Class A Fire Rated, and 100 percent locally recyclable.

  4. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    He noted that YouTube AdBlitz 2010 would let YouTubers watch the Super Bowl commercials the minute they air on Sunday, February 7. Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube...