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Omniture

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  1. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Here are two examples of trending from sites that experienced a surge before an algorithm hit (one directly from Google Analytics, and one with data exported from Omniture): I receive a lot of calls from companies that have been hit by Panda or...

  2. Media Attribution: How to Start Optimizing Your Media Allocations

    Analytics Platform such as Omniture or Coremetrics. You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most...

  3. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Omniture: The Impact of Google Encrypted Search While the search community has been immediately been vocal about this change, the general marketing community will take longer to react. This is one piece to a much larger marketing puzzle.google...

  4. Adobe Partners with OptiMine in Improved SearchCenter+

    This latest feature follows the July release of Adobe SearchCenter+ 4.0, which focused largely on updating the five year old user interface carried over from Omniture. Their recently released Digital Publishing Solution falls under this umbrella...

  5. Top 10 Web Analytics Myths… Dispelled

    Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so. Having worked in online marketing and web analytics for nearly a...