Whether you're using Google Analytics, Coremetrics, Omniture, or another analytics system, it is important to set up even some simple goals. It's time to justify your SEO strategy, your efforts and yourself.
Here are two examples of trending from sites that experienced a surge before an algorithm hit (one directly from Google Analytics, and one with data exported from Omniture): I receive a lot of calls from companies that have been hit by Panda or...
The 12 hours include crunching Omniture numbers and creating pivot charts to produce insight. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop?
One would think this change would mean more traffic showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture), but this is not the case at all. In mid-September, the iPhone 5 came out sporting the highly anticipated iOS 6...
Omniture uses campaginName and Piwik uses pk_campaign. Omniture: Landing Page Tool API There are many third-party choices for creating email campaigns and distributing them to lists of prospective customers.
For any business, especially subscription ecommerce companies (Barkbox, Artsicle, H.Bloom) or SaaS products (Acquisio, SalesForce, Omniture), customer retention is critical. Google Analytics is an incredible tool that has democratized data.
Analytics Platform such as Omniture or Coremetrics. You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most...
Any analytics option will do: Omniture, WebTrends, Yahoo Web Analytics, etc. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column!
In 2012 I expect further innovation from SEO platforms such as integration with Google analytics and the convergence of data sets from Webtrends, Coremetrics, Hitwise, and Omniture. Forrester's Interactive Marketing Forecast for 2011-2016 predicts...
Some common names in this space include Google, Webtrends and Adobe (formerly Omniture). For most people, it's Google Analytics. Many look at Google Analytics as the end-all, be-all. Others think of it is the only choice for low-cost (free) analytics.
Omniture SiteCatalyst Launches Adobe has done a great job integrating Omniture into their product portfolio, and the wow-factor for their presentation was nothing short of awe-inspiring. Adobe announced the launch of Omniture SiteCatalyst 15 at...
Earlier this month Adobe acquired Auditude, adding video ad management and monetization products to its existing analytics suite (Omniture), data management platform, and content management system. This story originally appeared on ClickZ
Omniture: The Impact of Google Encrypted Search While the search community has been immediately been vocal about this change, the general marketing community will take longer to react. This is one piece to a much larger marketing puzzle.google...
This latest feature follows the July release of Adobe SearchCenter+ 4.0, which focused largely on updating the five year old user interface carried over from Omniture. Their recently released Digital Publishing Solution falls under this umbrella...
Some of my favorite retorts to “why do we use Omniture rather than Google Analytics” often involve witty comebacks like “because I have to pay the bills” or “because my boss said so. Having worked in online marketing and web analytics for nearly a...
March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City.
Every tracking system, be that Google Analytics, Omniture, Acquisio, or some custom system you made, requires some sort of tag on the destination URL to work. An important part of that learning curve is adapting to and using the adCenter Desktop Tool.
You can get this with a simple query through your Omniture, WebTrends, Google Analytics, or other website analytics tool.sTraffic = monthly website Unique Users via Facebook, Twitter, YouTube, owned and 3rd party blogs, and forums
Via Omniture, Webtrends, or Google Analytics Data brand vs.non brand -historical year over year -month over month Recently, I wrote an article on the top 10 features that I need in an SEO tool. I received a lot of wonderful feedback since I wrote...
I can think of many instances over the years where we've on-boarded a client who has been tracking and reporting on their paid search program using a third-party tool like Marin or Kenshoo, but reporting other channels such as organic through an...
