In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
This can spike during events with a global appeal, such as the London 2012 Olympics. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills.
There’s only one video from the London Olympics (PEven the Super Bowl – supposedly the ‘biggest advertising event in the world’ – only managed to fill two of the top 20 places. Aaron Smith of CNN Money reports that advertisers are paying top dollar...
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012 olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.
Olympics 2012 Olympics 2012 Just a quick post for your coffee break, but this video is so good that we had to share it. Today, Google published their search trend data as an interactive summary called, as always, Zeitgeist.
Google has released its overview of what people in the UK concerned themselves with during the past year, and naturally it is a mixed bag. The top searches of the year were for football competition, Euro 2012, the late singer Whitney Houston...
Olympics It's back. For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads, and...
Olympics. After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year overwhelmingly asked one question: "Will Rob and Kristen get back together?
A hurdles game in honor of the 2012 London Olympics. Today’s Google Doodle is an animated comic short in which Little Nemo tumbles through one of his dream sequences. Each click of the tab at the bottom of the panel reveals another strip of the...
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.
The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when...
Google has been celebrating the London 2012 Olympics every day with a unique Olympic-themed Doodle. In the spirit of NBC delaying its coverage of the Olympics, we have also delayed our coverage of Google’s Doodles until today.
During his much-praised opening ceremony for the London Olympics, Danny Boyle chose to close his musical segment, documenting the wealth of British musical talent over the decades, with a rather surprising figure.
Here’s what the term “Olympics” looked like on July 25: Let’s look at an example: the term “Olympics. Now you have the top keyword phrases related to your search term (“Olympics,” in this case), as well as rising searches: searches that have...
Unruly Media, the leading social video platform, unveiled an interactive infographic called Brand Tracker this week to track which of the official sponsors of the London 2012 Olympics are generating the most social video buzz.
We are fast approaching the London 2012 Olympics. As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics it is vital to use a combination of search strategies if you aim to dominate top...
This month marks the start of the 2012 Summer Olympics in London. In the four years since the Beijing Olympics a lot has happened in the world of social media. Avoid marketing campaigns framed around the Olympics
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S.search spending could approach $30 billion.
