In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
This can spike during events with a global appeal, such as the London 2012 Olympics. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills.
Last summer, they celebrated the Olympics with a series of Olympic Games themed Doodles based on Olympic events. A Google Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over.
There’s only one video from the London Olympics (PEven the Super Bowl – supposedly the ‘biggest advertising event in the world’ – only managed to fill two of the top 20 places. Aaron Smith of CNN Money reports that advertisers are paying top dollar...
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012 olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.
Olympics 2012 Olympics 2012 Just a quick post for your coffee break, but this video is so good that we had to share it. Today, Google published their search trend data as an interactive summary called, as always, Zeitgeist.
Google has released its overview of what people in the UK concerned themselves with during the past year, and naturally it is a mixed bag. The top searches of the year were for football competition, Euro 2012, the late singer Whitney Houston...
Olympics It's back. For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads, and...
Olympics. After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year overwhelmingly asked one question: "Will Rob and Kristen get back together?
A hurdles game in honor of the 2012 London Olympics. Today’s Google Doodle is an animated comic short in which Little Nemo tumbles through one of his dream sequences. Each click of the tab at the bottom of the panel reveals another strip of the...
In the lingering spirit of the Olympics, we awarded gold, silver, and bronze to the top buckets in each category. Again, in the spirit of the Olympics, here's what we found: Almost every search engine marketer (SEM) knows the adage, "Use head...
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.
For example, the results page for a search on the Olympics becomes indexable and therefore could show up in Google search results to users seeking information on the event. Twitter has updated their robots.txt file to allow search engines to crawl...
The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when...
Smartphone searches for information on the Olympics are surpassing those made on tablets and desktop devices, according to data released by Google. In the U.S.percent of Olympics-related searches were mobile.
Google has been celebrating the London 2012 Olympics every day with a unique Olympic-themed Doodle. In the spirit of NBC delaying its coverage of the Olympics, we have also delayed our coverage of Google’s Doodles until today.
During his much-praised opening ceremony for the London Olympics, Danny Boyle chose to close his musical segment, documenting the wealth of British musical talent over the decades, with a rather surprising figure.
A public transport app can create a special “getting around London during the Olympics” function. A Twitter client or messaging app can integrate an Olympics icon set. A sports statistics app can integrate Olympics failure and injury statistics.
