Some of these include:
mammals (Amazon)
perfume (Amazon)
powershot s200 (Amazon)
dvd players (eBay)
fishing rods (eBay)
guitar straps (eBay)
pentium iii (eBay)
bubble gum (Both)
six feet under (Both)
oliver stone (Both)
If the search was for "oliver stone movies," then getting such product-oriented listings might feel more relevant. However, getting these listings as top matches for a generic search about Oliver Stone feels very odd.
Try a search for "oliver stone" at AltaVista, and you'll see an example of what looks to be this ranking bump of paid inclusion content. They may come up when there are more meritorious URLs," said Jan Pedersen, AltaVista's chief scientist, when...