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Oldsmobile

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  1. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    My father was the director of marketing at Oldsmobile, back in the late 1980s when General Motors still made Oldsmobiles. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video...

  2. Autobytel Hopes to Usher in Second Phase of Automobile Search

    Well, the automotive industry has changed dramatically since my father was the director of marketing for Oldsmobile back in the 1980s. Yes, it was my father's Oldsmobile. And, based on the sneak preview of MyRide.com that I've seen, let me add, "It...

  3. Not Your Father's Oldsmobile Campaign

    Social media is hot, and offers many tempting venues for online advertisers. Social media is also a virtual mine field, and advertisers need to step carefully to avoid blowing up. This was the topic of discussion in the "Advertising in Social Media...