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  1. Easy Landing Page Testing Using DoubleClick Search

    This post will give you an easy fix to help you solve the age-old question (or at least the one I've been asking since 2010) – how can I improve conversion rates? To review your data, select which columns best suit your test, and keep in mind that...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Well, not exactly. In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be...

  3. How Can Good PPC Managers Become Great PPC Managers?

    They know their way around the necessary data tools and they can follow the foundations of PPC well. When communicating complicated concepts, apply the old "KISS" method – keep it simple stupid. And it got me thinking – what are the differences...