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  1. Dealing With Onsite Duplicate Content Issues

    Make sure you redirect all the old duplicate content URLs to the proper canonical URLs. Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story Avoid anything that is old-school SEO, or looks like a link-building footprint. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is much more...

  6. How to Solicit Feedback from Prospects and Customers

    My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. Smart businesses look forward to negative feedback, both as a chance...