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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine.

  3. Easy Landing Page Testing Using DoubleClick Search

    This post will give you an easy fix to help you solve the age-old question (or at least the one I've been asking since 2010) – how can I improve conversion rates? Conversion rates can be affected by a whole slew of things – seasonality, time of day...

  4. Google Must 'Forget' Unfavorable Search Results in Europe

    This could be the new reality in Europe as Europe's high court has ruled that Google and other search engines are required to remove results that are deemed to "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As some may know, if you move your content to a new site and it is very similar (or exactly the same) as another site and Google determines these are the same sites, your old links may be forwarded to your new site.

  6. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. When communicating complicated concepts, apply the old "KISS" method – keep it simple stupid. And it got me thinking – what are the differences between good PPC...