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Old Spice Guy

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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery product which helps you "white-out" errors so that you can write over them.

  2. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Rules for Viral Success -- Or, why your social media campaign is not the new Old Spice Guy. Research, where he directs the Human Social Dynamics group. He's also the author of the forthcoming book, Everything Is Obvious: *Once You Know the Answer.

  3. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Dean McBeth (@evilspinmeister), Community Manager | Digital Strategist + W+K (on Old Spice), will discuss The Command Center behind the Fighter Pilots - How Old Spice went viral. Del Harvey (@delbius), Lead Twitter's Trust and Safety team, Robin...