Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery product which helps you "white-out" errors so that you can write over them.
He said, “Companies have seen successes like Old Spice, but they’ve also seen failures. When your CEO was on a business trip 1,000 miles away from home and was recognized as the “Barbecue Guy,” how did your attitude toward video morph?
You know, the kind that millions of people watch in a few days – for example, the Old Spice guy videos. Look at your ad, now back to the Old Spice guy videos, now back at your ad. One of the tools that will help you in this effort is Guy Kawasaki...
And, of course, there's the 71-year-old deodorant brand, Old Spice, who revitalized its image and appeal to younger generations with its now-famous "Old Spice guy" -- who stars in the company's viral YouTube video campaign.
Rules for Viral Success -- Or, why your social media campaign is not the new Old Spice Guy. Research, where he directs the Human Social Dynamics group. He's also the author of the forthcoming book, Everything Is Obvious: *Once You Know the Answer.
Old Spice Guy AOL released their list of top searches in the categories of health, celebrity, news, trends, shopping, and movies. Health Bedbugs invaded New York, and AOL searches for the little critters skyrocketed.
Dean McBeth (@evilspinmeister), Community Manager | Digital Strategist + W+K (on Old Spice), will discuss The Command Center behind the Fighter Pilots - How Old Spice went viral. Del Harvey (@delbius), Lead Twitter's Trust and Safety team, Robin...
Old Spice Guy doubles sales, gets movie deal by Lesley Ciarula Taylor of thestar.com. Old Spice Guy YouTube Commercial: 107% sales increase by Peter Chubb of Online Social Media (OSM). If you haven't seen him yet, check out the YouTube video of...
For example, check out some of the information we pulled from Sysomos about the newly infamous "Old Spice Guy": click to enlarge If you're spending money on anything these days, you need to know what you're getting out of it.
