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Old Spice

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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to help you spice up even the most boring of work days," reads the Google Enterprise blog post.

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Unruly Media today is launching an algorithmic tool that...

  3. Visual Storytelling: The Key Weapon to Content Marketing

    Comedy: Old spice continues to be a recent great at poking fun of manliness: Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro, discussing the future of story telling:

  5. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    Unruly’s best known campaigns include Evian Roller Babies, The T-Mobile Royal Wedding, and Old Spice | The Man Your Man Could Smell Like. Unruly Media, the leading social video platform, unveiled an interactive infographic called Brand Tracker this...

  6. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Rules for Viral Success -- Or, why your social media campaign is not the new Old Spice Guy. Research, where he directs the Human Social Dynamics group. He's also the author of the forthcoming book, Everything Is Obvious: *Once You Know the Answer.