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Old School

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. The art of the old-fashioned handwritten thank-you...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). My 3-year-old daughter plays these types of games and uses...

  5. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.

  6. 6 Tips For Hiring a Real Social Media Marketer

    Old School Methods of Managing Media Work Both lovers and haters responded in droves. Today's article addresses the major questions and issues that arose. Perhaps the number one topic of commentary was to further define the skill sets and education...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Old school publicity looks something like this: Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity...

  8. Converged Media in Marketing Starts With Breaking Down Silos

    There are likely a whole lot of processes in place currently, based on the old school thinking. Worse yet, no school is teaching this at any level that's meaningful," Forrester said. Why do marketers still consider, digital and traditional...