Pete Attia: Although it's slightly off topic, old school sales. I'd like to thank the following people for contributing (and inspiring the heck out of me! While it's true that some people need to have their ego stroked or threatened in order to...
One common issue we see with disavow requests is people going through with a fine-toothed comb when they really need to do something more like a machete on the bad backlinks. That’s one reason why we sometimes see it take a while to clean up those...
Bing News has introduced an interesting feature – a visual carousel when users search for newsworthy people. This means that now searchers can easily find news articles on topics even when those articles might be several years old.
Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people. It's also important for a badass link builder to give other people...
The fact that marketing has changed so quickly and often is part of what’s kept companies constantly seeking solutions from people like us. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
YouTube uses an algorithm that factors in paid views, organic views, and view rate (how much of a video people choose to watch). Old Spice: Old Spice | Watermelon Old Spice: Old Spice | Shower Most clients – and I'm afraid most agency people...
You're seeing the same articles, by the same people, shared by the same groupies. If you're tired of reading the same old topics, you can bet your audience is getting tired of it, as well. But in today's socially-connected world, it's not enough.
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. And not far behind that is the old standard content creation and optimization.
Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. I still laugh at this 6-year-old commercial from John West.
Calls to action – what do you want people to do? Keeping all current and former tests in one place is helpful for those times when a client or boss asks about the results of an old test! The ability to test several ad variations at once is valuable...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Our old site simply didn't reflect what we are capable of. Before you flush your old site down the tubes you must first take an inventory of every page. Setup 301 Redirects: People miss this time and time again.
A study revealed that most people see popularity and influence quite differently. It is not a choice between old vs new, but rather who we are and who we want to become that can make an organization lively and productive – or tear it apart.
While migrating to a new RSS reader, The Old Reader, I realized that I couldn't transfer my starred items. End result: I was faced with the task of cleaning and formatting the data in the .json file if I wanted to still be able to access my 4 year...
There are a few studies that say people are spending a tremendous amount of time on their iPhones, tablets, Androids, etc.but they're spreading it out against the same number of applications – so new app comes in, old apps goes out, and they stop...
But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was simply gathering information. Most people, even those that are quick to refer to Google as Big...
Building good links wasn't normal, and some people in the industry hadn't even considered the difference between good links and bad links. Very few people were being outright malicious. Good, normal people got slammed by Panda and Penguin.
An old joke that I first heard from my friend and colleague Ann Convery: That joke contains a significant AdWords secret: most people search for a solution to their problem only when it Hurts Enough Yet.
It's the ability to make the people around you better because it makes the entire organization better. He recommended changing the URLs to include the target keywords, and the client, following these instructions, immediately changed the URLs...
