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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people really think? Most marketers and public relations professionals are on board with social...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. People are spending more time accessing information from their smartphones than they are their...