From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Lead Generation – associated advertising, social media, word of mouth and search engine visibility to...
As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very powerful, and less than 10 percent each feel it is over-hyped or are undecided.
AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending video or photos. I still laugh at this 6-year-old commercial from John West.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Our old site simply didn't reflect what we are capable...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. There are a few studies that say people are spending a tremendous...
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. One thing was becoming fairly evident, though: it was anything but just another social media venture.
Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Most amusingly, according to Mashable, Michigan's Spike Albrecht (whose Google search presents 17.9...
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral...
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
Just like you would on your social media channels, try to focus 60 percent of your content to entertain your viewers, 30 percent to inspire them and only 10 percent to try to sell your product. Before One Channel, the norm was that one had to...
This same concept applies to your media and Internet consumption. Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another.
Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and mentor other women in media and marketing. Essentially, it’s “a day where we can focus on...
Invitations were sent out Friday summoning media to "see a new look for News Feed" at an event set for this coming Thursday starting at 10 a.m. It's unclear yet what features this News Feed update will bring, but as always with Facebook redesigns...
The true power of a press release is to attract media attention, leading to a reporter re-working the release into a full-fledged article. The old saying “People love to buy but hate to be sold” is valid for press releases.
