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Old Mcdonald

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  1. Running Lean With AdWords

    For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...

  2. Social Media Madness - The Final Four

    Key wins: Advertising brand recall is higher in Hulu than on traditional TV networks as a result McDonald's, BestBuy, HP, ALPO, etc.have made large media buys. Coach: CEO Mark Zuckerberg is only 24 years old and has this Palo Alto company valuation...

  3. SES San Jose 2008: Top Stories from Day 2

    In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. And that doesn't include the video interviews from Day 1 which are being...

  4. Search Engine Size Wars & Google's Supplemental Results

    Like the McDonald's signs of old that were gradually increased to show how many customers had been served, Google went from 3.1 billion to 3.3 billion web pages indexed. Using a supplemental index may be new for Google, but it's old to the search...