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Old Mcdonald

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  1. Running Lean With AdWords

    For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...

  2. Social Media Madness - The Final Four

    Key wins: Advertising brand recall is higher in Hulu than on traditional TV networks as a result McDonald's, BestBuy, HP, ALPO, etc.have made large media buys. Coach: CEO Mark Zuckerberg is only 24 years old and has this Palo Alto company valuation...

  3. SES San Jose 2008: Top Stories from Day 2

    In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. And that doesn't include the video interviews from Day 1 which are being...