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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    It's also provided heat maps and emailed newsletters. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The top 10 U.S.mobile smartphone apps are either directly search-focused (e.g.the Google Search and Maps apps) or search-oriented in nature (e.g. The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings.

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Treasure Maps Google has introduced Treasure Mode to Google Maps. The maps let you explore 2D landmarks as you explore for hidden treasure chests. And as Google warns, "Treasure Maps is our Beta Maps technology and has certain system...

  4. New Google Universal SERPs Layout Brings Apps to Forefront

    I can click web, images or maps in the black bar, but now have the identical option in the new bar between the search box and the search results. In fact it seems like such a small change that I struggled to remember what the 'old' SERPs looked...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Loch Ness Monster, current exact location unknown (but try searching Google Maps for the Loch Ness Exhibition Centre, United Kingdom, then scroll east) Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask...

  6. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    Offer actionable content, such as a phone number, address, hours of operation, and links to maps/directions. Out with the old, in with the new. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...