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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Treasure Maps Google has introduced Treasure Mode to Google Maps. The maps let you explore 2D landmarks as you explore for hidden treasure chests. And as Google warns, "Treasure Maps is our Beta Maps technology and has certain system...

  2. New Google Universal SERPs Layout Brings Apps to Forefront

    I can click web, images or maps in the black bar, but now have the identical option in the new bar between the search box and the search results. In fact it seems like such a small change that I struggled to remember what the 'old' SERPs looked...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Loch Ness Monster, current exact location unknown (but try searching Google Maps for the Loch Ness Exhibition Centre, United Kingdom, then scroll east) Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask...

  4. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    Offer actionable content, such as a phone number, address, hours of operation, and links to maps/directions. Out with the old, in with the new. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...

  5. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    Santa enthusiasts can use Google Maps, Google Earth, and even Google Maps for mobile to keep on top of Santa's locale. The North American Aerospace Defense Command (NORAD) has been tracking Santa's position since 1955, when a misprinted ad led to...

  6. Critical Thinking for the Discerning SEO [eBook Review]

    to be most entertaining, with responses ranging from “Removing the maps from the desktop searches” (Andrea Scarpetta), to “Remove all links that aren’t in the flow of page content from the ranking equation” (Ian Lurie), to “As a searcher, I’d like...