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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Most marketers and public relations professionals are on board with social media, but now it’s time for sales and...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Content in 2014 is going to be a lot more like a good old conversation that you might have with a co-worker in...

  3. Old Sites vs. New Sites: Which Will Win in SEO?

    Big media companies are having a hard time surviving in a "content is free" society, so even old-fashioned publishers are losing people's trust. Where people increasingly mistrust old-fashioned authorities, Google continuously serves them for every...