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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You're like, "OK, well are you managing your own data feed? We've seen a trend that by the fourth or fifth time you follow up with them, there's some sort of cue that tells them, "OK, actually respond to this person, because we need to get them to...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    If you do, then you can easily check the work to make sure all is ok. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in their...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women like Rae Hoffman showed me it was OK to have a voice and to not always agree with whatever b.s.the so-called ‘A List’ was spewing," Barone said. Many women are helping to shape the marketing world by sharing their insights and expertise on...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    OK, OK…wearing a suit is not a bad thing for geeky-folk; wearing one that costs as much as the development and SEO project is a much different story. The number one goal to you is providing top-notch customer service coupled with an extremely...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    It's OK to geek-out about it. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post, "Social Media ROI: How to Define a Strategic Plan...