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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    OK, what are the filling ingredients? Think back to your childhood. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag. You check all of your loot before going to bed just to see what you have.

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    If you're talking about buying the domain from somebody who currently owns it, you might ask [to] see the analytics or Webmaster Tools console to check for new messages, or screenshots or something [to] see the traffic over time because if the...