That's OK! SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how things worked.
Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. "People communicate with each other by conversation, not by typing keywords...
OK, seems sensible. OK, so let's look at this concept of link building. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Becoming OK With the Fact that Tablets = Desktop If you still think that's OK, let me make it clear: you must continue to optimize at the device level as much as possible. Here are three things you should discuss with your retail clients.
While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. Oh and just a note: it is never OK to use a 0 sized font. This is also not OK. So if you're going to actively acquire links, OK buy, be...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Everyone's talking about content marketing these days. So what's all the hoopla about anyway?
But it's OK, because you've been told that trouble tickets have been generated and the developers will circle back post launch to work on them. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in...
OK: So What Can We Do To Get More Women in SEO? Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. We debated a lot, but two things were...
OK, maybe not that technical. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization.
If the site is still in development, then these elements are OK to have for testing layout and typography. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily basis, it's easy...
We'll know if you skip the survey and go for the prize so only fully completed surveys count (OK, so we'll let you off if you missed a question or two). It's that time again when we ask you, our valued Search Engine Watch audience, to give us your...
You're like, "OK, well are you managing your own data feed? We've seen a trend that by the fourth or fifth time you follow up with them, there's some sort of cue that tells them, "OK, actually respond to this person, because we need to get them to...
OK, in the context in which that was said, it made sense. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. I was certain it ran a lot deeper than that.
Link building isn't as easy as it once was, and that's OK. The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came to be.
Link Networks: The Good (Or OK For Now) As I said, some of them seem ok for now. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
If you do, then you can easily check the work to make sure all is ok. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in their...
As long as it isn't convoluting the experience, then it’s OK to explore having it be featured on the page. Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a...
Serve the reader’s desire for news, facts and opinion – but use that opportunity for a branded mention and a link (yes, it is still OK to get a link when you work for it). But to the average small business owner these constant changes are...
It's OK to Fail. It never fails to amaze me how many people have that concern. But it is a valid one, nonetheless, and I've learned to handle it with both logic and empathy. Why is it that people are so afraid of testing?
With responsive sites, often the categories are internally linked OK, but go a level deeper, to the product level for example, and the internal linking tends to drop drastically. HTTP/1.1 200 OK Content-Type: text/html Vary: User-Agent Content...
