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  1. SEO Game Change: Are You Setting the Right Expectations?

    But that's OK, three singles will still bring a runner home. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO. But tonight I have a bit more of a personal perspective.

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Click "OK" when you are done. Click OK. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would actually be. I've done a lot of Penguin work since April 24, 2012 when Penguin 1.0 first...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Ok so maybe not in that order, but both are important. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz...

  4. OK Google: 'The End of Search as We Know It'

    Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. "People communicate with each other by conversation, not by typing keywords...