As David Ogilvy wrote 30 years ago in "Ogilvy on Advertising", "Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm and even...
To date, its announced agency roster includes Razorfish and Neo@Ogilvy. Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all...
Galli sold the agency to Ogilvy s such a distinctive market that it has to be run by local people… The interesting point is that we usually skip all the years of testing that go by in the United States in developing the market.
That famous Ogilvy axiom is just as true with paid search as print. The best way to kill a bad product is great advertising. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and...
Interestingly, BP did not seek their traditional advertising agency for advice, Ogilvy With so much speculation about how much BP is spending on Google ads, we decided to take a crack at the math. How Much Is BP Spending On Google Search Ads?
Last month, I interviewed Bill Hunt, the CEO of Global Strategies Inc.and Director of Global Search Strategy at Neo@Ogilvy, about this topic at SES London 2009. And that's why the SES New York 2009 agenda overview features a ton of conference...
Hey, Ogilvy - why not add Search Engine Watch to your advertising page? Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Global Strategies International Acquired by Ogilvy
Finally (for today), is Bill Hunt, CEO of Global Strategies Intl and Director of Global Search Strategy for Neo@Ogilvy. He's speaking about “Search Advertising Tools” and at the “Searcher Behaviour Research Update” on Wednesday, Feb.
Microsoft Study Reveals Online and Digital Behavior of Women Posted by Nathania Johnson Nov 3, 2008 Microsoft teamed up with Mindshare and Ogilvy Chicago to study the online and digital behavior of women.
Tim Ogilvy of Soothware chats with John Mulligan of SEO-PR about his company, Soothware. Kevin relays some tips from the speakers regarding how to experiment in order to make the most of your online presence.with 54 views) Soothware Online...
If you're in Manhattan tonight (or even in Weehawken, NJ for the SEMPO Board meeting) stop by Ogilvy Worldwide HQ at 6pm and meet up with the 212 Interactive Ad Club. Where: Ogilvy Worldwide Headquarters
Google has also been is poaching from the top ranks of agency creative talent, such as hiring Ogilvy & Mather co-President Andy Berndt as managing director of its Creative Lab. This collaboration, underway for over one year, is based on a shared...
Global Strategies International Acquired by OgilvySearch marketing firm Global Strategies International, led by frequent search event speaker and author Bill Hunt, has been acquired by Neo@Ogilvy. Search Advertising
In many cases, Ogilvy's clients are even starting to produce web-only video and creating content specifically to show up online bypassing TV altogether.Mandel mentioned the various uses of video content including mobile TV, video search, gaming...
In the 1960s, David Ogilvy, founder of Ogilvy & Mather, one of the world's most successful ad agencies, criticized the lack of creativity among his Madison Avenue colleagues by reminding them 'the consumer is not an idiot, she is your wife.
