Google has also been is poaching from the top ranks of agency creative talent, such as hiring Ogilvy & Mather co-President Andy Berndt as managing director of its Creative Lab. Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy...
Berndt was most recently co-president of Ogilvy & Mather's New York office. Google has launched a new format for AdWords advertisers: Gadget Ads. Gadget Ads are an interactive ad unit that will appear on sites in the AdSense content network.
In the 1960s, David Ogilvy, founder of Ogilvy & Mather, one of the world's most successful ad agencies, criticized the lack of creativity among his Madison Avenue colleagues by reminding them 'the consumer is not an idiot, she is your wife.
