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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Here's how to prepare your website for future events so you can attract...

  3. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. PLAs have become a key component of driving online sales, and as the format becomes more sophisticated, retailers will continue to have more opportunities to...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. After investing all this time and money into marketing efforts that drive traffic to your website, it's...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. A soon to be released Mobile Path to Purchase Retail report by xAd...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Likelihood of visitation to the online/offline store. Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad...