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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Take Complaints and Issues Offline as Quickly as Possible for a Resolution - or Else As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  4. Survey Says: Stop Making Assumptions About Your Content

    Is my content influencing offline actions? What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. As a content marketer, I find that it’s very easy to just assume...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  6. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Here's how to prepare your website for future events so you can attract...

  7. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. PLAs have become a key component of driving online sales, and as the format becomes more sophisticated, retailers will continue to have more opportunities to...

  8. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. After investing all this time and money into marketing efforts that drive traffic to your website, it's...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store...