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  1. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Take Complaints and Issues Offline as Quickly as Possible for a Resolution - or Else

  2. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. As retailers update product targets, they should adjust their negatives when appropriate. Negatives offer important safeguards to ensure product targets aren...

  3. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Research Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Search Marketing Integration Starts With Your Sales Team

    New sales reps will have a competitive advantage if their reputation, online and offline, showcases expertise in a given field. They’ll be able to identify common customer questions, reservations and the most effective selling points of your...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Other highlights from their research: Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of...

  7. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.