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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.

  2. Search Secures Recognition as Local Business Info Provider

    More specifically, eMarketer anticipates a drop to $8.2 billion in ads for print directories this year –  a 13 percent drop from last year's $9.3 billion. Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The software essentially takes the driving principles of building rapport in the offline world to the online realm. Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising.

  4. SearchDay | The Future of Affiliate Marketing

    Cabela's, Performics, and Performance Marketing SEW EXPERTS: PROMOTION & LINK BUILDING Today.we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons.

  5. Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate

    But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in favor of ads placed on the Web. According to the latest SEMPO Annual State of Search...