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  1. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The software essentially takes the driving principles of building rapport in the offline world to the online realm. Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising.

  3. SearchDay | The Future of Affiliate Marketing

    Cabela's, Performics, and Performance Marketing SEW EXPERTS: PROMOTION & LINK BUILDING Today.we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons.

  4. Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate

    But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in favor of ads placed on the Web. According to the latest SEMPO Annual State of Search...

  5. Integration in a Decentralized World

    I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Is the new national TV campaign tagline or theme reflected in your direct mail, print and...

  6. SearchDay | Must We Unlock the Deep Web?

    Offline is expected to be hit the hardest, with an 8% drop over last year. Full story » Print version Full story » Print version Full story » Print version Full story » Print version Google AdWords Quality Score -- That's Old-School for SEO AU...

  7. SearchDay | Measuring a Text Ad's Effectiveness

    Making the Most of Your Local Search Marketing Dollars VERTICAL SEARCH Clients often ask where they should spend their marketing dollars: online or offline, search or display? Full story » Print version