SEO News

Offline Online Performance Marketing

RSS
  1. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  2. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. It pays to put a little effort into selecting the hashtag(s) you will use to communicate online. Below are a few resources to get you started in identifying and using...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook marketers who incorporate offline and revenue-based metrics into their mobile app promotion performance data tend to make better optimization decisions and see better long-term ROI. Facebook's Mobile Install ads offer flexible targeting...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Here are four key areas for organizations to focus on...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle...

  6. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.

  7. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The challenge with measuring mobile is that you need to try to measure how offline conversion is affected. In an interview with Search Engine Watch, Lawson said Marin had set out to understand the differences between mobile and desktop for online...