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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  2. Small Business Social Media: 3 Tips to Get Started

    The skillsets between online and offline networking can be very different. One caveat here: just because someone isn't chatty and outgoing in a face to face setting doesn’t mean they won't be online. Include in your cost-benefit analysis whether...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Here are four key areas for organizations to focus on...

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. The industrial market relies less on traditional media and more on online...

  5. B2B Search Engine Marketing: Goals for 2011

    Connect the Dots Between Online & Offline Marketing Strategy Explaining how search engine marketing can enhance or be a component of almost every B2B marketing initiative is critical, from leveraging PPC for driving awareness to an event to the...

  6. The Future of B2B Search Marketing

    Although marketers separate online and offline strategies, prospects don't. The BuyerSphere project looked at how online strategies became artificially separated from traditional best practices, how they can be more effectively integrated and the...