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Offline Online Advertising

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  3. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. It pays to put a little effort into selecting the hashtag(s) you will use to communicate online. Below are a few resources to get you started in identifying and using...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk through a simple example. Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. A soon to be released Mobile Path to Purchase Retail report by xAd...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Likelihood of visitation to the online/offline store. Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...