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  1. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Here's how to prepare your website for future events so you can...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  4. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements.

  5. The Biggest Mobile Trends and Stories of 2013

    Before long, the word mobile might go away altogether as the lines blur between our online and offline lives. So mobile accounts for at least 20 percent of our online time (for now). Mobile devices accounted for 40 percent of all online traffic on...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive...

  7. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. It pays to put a little effort into selecting the hashtag(s) you will use to communicate online. Below are a few resources to get you started in identifying and using...