Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Until we can harness the power of reading consumer's minds, linking online and mobile sales stimulus to offline action will remain...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Offline media is still their primary local business...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. This illustrates that consumers are using many different options and aren't confined to only online media or offline media alone.
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing So training and education (online and offline) should be an important area (and opportunity) to get addressed to advertisers this year. That search marketing provides measurably superior ROI to...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. IYPs and Directories – Most offline Yellow Pages now have an online counterpart, that...
