SEO News

Offline Media Integrating Search

  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Updating global search and media processes requires a...

  2. Integration in a Decentralized World

    I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display...

  3. Yellow Pages and Search

    Category-specific usage data indicate that research for a purchase occurs online, while the purchase occurs offline. Social media components, along with public relations considerations, are becoming more mainstream search tactics.

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    If there isn't a response, then the content stays offline. The Copyright Office accepts online works saved on a popular removable media format, such as CD/DVD. Integrating SEO & PPC: Three Pitfalls To Avoid, Search Engine Land