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  1. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Charity initiatives with a lot of media attention are sure to follow. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. It is now being integrated with Adobe Experience Manager...

  4. The Biggest Mobile Trends and Stories of 2013

    Before long, the word mobile might go away altogether as the lines blur between our online and offline lives. It will add unbeatable ease-of-use to navigating in-store displays, billboards, and digital out of home media of all shapes and sizes and...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search...

  6. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Most people relate a hashtag with social media. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...

  7. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. Perhaps the number one topic of commentary was to further define the...

  8. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Let's not forget the potential media opportunities for hosting a Twitter Chat, your chat can get publicity in online and offline publication. Similar to a traditional media talk show, there is a host, a guest, an audience of real-time attendees and...