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  1. Conquering Content Marketing, Step 5: Measurement

    Since the beginning of our story, we've seen a variety of marketing tactics ranging from banner ads to viral videos to offline billboards. Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a...

  2. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. Charity initiatives with a lot of media attention are sure to follow. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. It is now being integrated with Adobe Experience Manager...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search...

  6. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Most people relate a hashtag with social media. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media...