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  1. 3 Building Blocks for Content and Search Marketing Success

    Content that connects with the right audience fuels success across all your paid, owned, earned, and offline media. Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics...

  2. Searcher Personas: A Case for User-Centric SEO

    I prefer this approach because the same high-level personas can be used to tie together all digital (and maybe even offline) marketing efforts – everyone involved in marketing and content production (not just the SEO) uses the same personas.

  3. Search Marketing Integration Starts With Your Sales Team

    New sales reps will have a competitive advantage if their reputation, online and offline, showcases expertise in a given field. Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature...

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. This means community managers must energize their community members as well as engage members for a variety of things...

  5. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. The industrial market relies less on traditional media and more on online...

  6. B2B Search Engine Marketing: Goals for 2011

    Connect the Dots Between Online & Offline Marketing Strategy If your organization is delivering real value, the target market should follow you no matter what the platform. For example, it's less likely a solutions page will rank well for a keyword...