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Offline Marketing Performance

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  1. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and...

  3. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Because Topsy allows you to search and track billions...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook marketers who incorporate offline and revenue-based metrics into their mobile app promotion performance data tend to make better optimization decisions and see better long-term ROI. Facebook's Mobile Install ads offer flexible targeting...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    But don’t miss other ad format and ad improvements Bing has made to help you improve your click volume and even offline conversions. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. The definition of integrated marketing continues to...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle...

  8. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.