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  1. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. A website that enhances your brand, builds value in your product or service, and connects with visitors by...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. Is Offline Advertising Your Competitor or Best Friend? SEO efforts competing for offline dollars has...

  4. How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

    When dramatically reducing your landing page content, keep a close eye on offline channels such as phone and email. What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements...

  5. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. B2B search engine marketers must work with the entire marketing team in...

  6. Analytical Measurement & SEO: Ignorance Isn't Bliss

    The likely culprit here is a lag in offline marketing. Does the offline marketing message correlate with the theme, look and feel of the website or are users getting confused? Usability or offline factors may be giving your SEO efforts an unknowing...