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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive...