SEO News

Offline Integrating Search

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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Many marketing pundits and practitioners can agree that...

  2. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    This should be a sought-after service as it innovates and streamlines the online-to-offline process for SMBs. First, Kenshoo is broadening the database for its Kenshoo Search keyword bid management system by integrating Experian Hitwise Search...

  3. Cabela's, Performics, and Performance Marketing

    The gist of the press release was that Performics' winning campaign, "Online Traffic Makes Instore Buyers," creatively used online coupons through paid search to drive offline traffic to Cabela's retail locations across the country.

  4. Integration in a Decentralized World

    I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Given that 39 percent of sales follow up from an online local search happens via telephone, I...

  5. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, give users the option to submit an online request, or to contact offline by providing physical contact information. A high percentage of folks research online, but purchase offline. However, for a local campaign, make sure you can also...

  6. Marchex Launches Integrated Local Advertising Platform

    Marchex is integrating online and offline lead generation methods in its launch of Marchex Connect 2.0. Strategic Consulting for Resellers – Leveraging Marchex's unique intellectual property regarding pricing and product strategies to appropriately...