SEO News

Offline Conversions

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Location extensions are an effective way to get people to your store, to increase offline conversions. Here are easy mechanisms to increase conversions on your AdWords mobile campaigns for local: Utilizing data from Google Shopping to influence...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Assisted Conversions At the high-level the report shows what channels assisted conversions, but weren...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Reason 3: Your Website Facilitates Conversions A website that enhances your brand, builds value in your...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct traffic to the company's website. Over the past few months, voice search has shown significant...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...