Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Until we can harness the power of reading consumer's minds, linking online and mobile sales stimulus to offline action will remain...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Also expected is the survival of offline media.
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Clients often ask where they should spend their marketing dollars: online or offline, search or display?
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing So training and education (online and offline) should be an important area (and opportunity) to get addressed to advertisers this year. Although I don't know I could say that the focus will be...
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. IYPs and Directories – Most offline Yellow Pages now have an online counterpart, that...
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
