Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to...
Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that Facebook is now using to drive more clicks. RTB will be the fastest growing digital advertising segment through 2016, according to market...
Marketers should try to remove friction and bridge the gap between the online and offline worlds. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile...
Clever Amazon tying its online advertising with a competitor's offline advertising. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic.
The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. If you are in any way responsible for driving brand awareness via...
Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be essential to optimizing campaigns. For years Google has tried to court SMBs into search marketing through various means.
While another 51 percent say they integrate social ads into their offline marketing efforts. Offline, advertisers reported that they are most inclined to run paid social ads with print and TV campaigns.
GJ: Where and when do you promote your "Do The Jingle" contest -- online and offline? When it comes to paid advertising on YouTube, we have more of a refined method for who will see the videos. From a paid standpoint, we’ve developed a process...
Although this may fly in the face of traditional SEO reporting, the goals of this specific type of campaign are different than traffic generation or onsite conversion goals, allowing more fundamental offline advertising metrics like reach...
As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...
But don’t miss other ad format and ad improvements Bing has made to help you improve your click volume and even offline conversions. I sit down with customers to understand their business and help them better use search advertising to drive their...
Stickygram: Go offline and manual. Stickygram lets you take your online Instagram photos to offline branding with magnets of your fave shots! The recently launched and funded marketing and social engagement platform lets brands better analyze and...
Tie online and offline advertising together: Those over 65 often are the highest respondents of direct mail. Tips On Targeting The Over 65 Marketing Through PPC Though the above has been somewhat true, we’re now entering into an area of opportunity...
Is Offline Advertising Your Competitor or Best Friend? Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. SEO efforts competing for offline dollars has...
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle...
If you want to be top of the CMO’s agenda, who understand content more than SEO, be prepared to think like a marketer and understand cross channel and integrated marketing work on and offline and help them understand SEO in return.
These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.
Check out Jennifer’s case study, Real-Time Social Media Marketing for an Offline Event, for more insight on which metrics and performance measures you should be monitoring. Promoted Tweets are a fairly new method marketing in the already unknown...
