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Offline Advertising Marketing

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  2. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Yes, I said 'heard' because hashtags have now...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk through a simple example. Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. If you are in any way responsible for driving brand awareness via...