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  1. Secret Sauce LoMo Tips for More PPC Sales

    Location extensions are an effective way to get people to your store, to increase offline conversions. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.