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Offline Advertising Conversions

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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    But don’t miss other ad format and ad improvements Bing has made to help you improve your click volume and even offline conversions. I sit down with customers to understand their business and help them better use search advertising to drive their...

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Is Offline Advertising Your Competitor or Best Friend? Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. SEO efforts competing for offline dollars has...

  6. Dialing Into Success with Google AdWords Call Tracking

    Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g.phone calls). At the very least, you can use this data to show that your PPC efforts are doing more than generating...