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Offline Advertising Ad Spending

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  1. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  2. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Yet measuring the value of online ad impressions has proven to be much more challenging for advertisers than measuring results from traditional advertising. Banner ads that are placed low on a page are rarely seen...