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Offline Advertising Ad Spending

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  1. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  2. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The challenge with measuring mobile is that you need to try to measure how offline conversion is affected. Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5...

  3. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Yet measuring the value of online ad impressions has proven to be much more challenging for advertisers than measuring results from traditional advertising. Banner ads that are placed low on a page are rarely seen...