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Offline Advertising

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  1. 3 Building Blocks for Content and Search Marketing Success

    Content that connects with the right audience fuels success across all your paid, owned, earned, and offline media. The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  4. Survey Says: Stop Making Assumptions About Your Content

    Is my content influencing offline actions? Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband’s recent weight loss.

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  7. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Yes, I said 'heard' because hashtags have now...

  8. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Billboard.com speculated the YouTube service might offer "offline cacheing of songs and videos so users can listen on their mobile devices even when they're not connected or when they're trying to save on bandwidth costs or battery consumption.