SEO News

Offline Ad Spending

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as...

  2. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Now when people click on a search ad, Google will teleport through time and space – directly to a business location.

  4. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The challenge with measuring mobile is that you need to try to measure how offline conversion is affected. Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5...

  5. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    Impact to Offline While this period is increasingly growing online, there is a direct correlation to offline sales. You can see above the spike in offline sales on Black Friday. It's important to note that your search programs are key to driving...

  6. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...