SEO News

Offline Ad Spending

  1. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. What ad copy needs to be changed to reflect only current offers?

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as...

  3. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Now when people click on a search ad, Google will teleport through time and space – directly to a business location.

  5. Search Secures Recognition as Local Business Info Provider

    Yellow Pages saw more general use over the course of a year (with 84 percent using Yellow Pages, online or offline, at least once in the last 12 months), while search sites saw more use on a monthly basis (67 percent monthly use to the 62 percent...