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  1. Secret Sauce LoMo Tips for More PPC Sales

    Location extensions are an effective way to get people to your store, to increase offline conversions. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  2. 3 Building Blocks for Content and Search Marketing Success

    Content that connects with the right audience fuels success across all your paid, owned, earned, and offline media. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Take Complaints and Issues Offline as Quickly as Possible for a Resolution - or Else

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  6. Survey Says: Stop Making Assumptions About Your Content

    Is my content influencing offline actions? Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband’s recent weight loss.

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.