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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Linking the app store page to the official app page on your website, and reciprocating that link from the website back to the app store page, will reassure the user that they’ve found the official app from the brand, not a fake or parody app.

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Based on the website's low reputation score, I decided to take a look for myself. Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Then I helped him craft an email to those people explaining the...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Other websites such as the Center for Disease Control have been running an ad that directs clickers to a section of your website that is meant to educate the public on the influenza virus as well as the preventative measure of the flu shot.

  5. As Goes Paid Search, So Goes the Election?

    Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s official campaign site sponsored ads on...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    For instance, the Home Shopping Network’s top keyword is "shopnbc" (which just so happens to be one of their largest competitors, smart move) which has a CPC of $1.18, 246,000 searches per month, 3 million results, and consists of 7.06 percent of...

  7. Advanced Search Operator Tactics

    Definitions: These commands displays URLs that have content that is the same as that of the website you are looking at. Google Documentation on Advanced Search Operators (I'm not sure if this is the official one but it's definitely complete)